Mobile barcodes are two-dimensional codes readable by special barcode scanning apps available for smartphones. These codes can contain encoded text, web addresses, or other data. When scanned, these mobile barcodes present viewers with your message or other content.
What can a mobile barcode do for you?
- It can link to a video, or a printable or digital coupon
- It can make a product catalog interactive or allow for one–click shopping
- It can direct viewers to a static webpage
- It can contain variable–data, directing viewers to a webpage personalized specifically for them
- It can direct viewers to an online survey
- It can download and store contact information, or save–the–date information, to their phone
- It can register the viewer for an event
What it means to you?
Mobile barcodes increase the value of your mail piece by integrating technology into it, providing that “WOW” factor you’ve been looking for.
63.2 million Americans own smart phones (source: comScore.com)—and this number is expected to grow larger by the end of 2011. Mobile barcodes can enable the passive prospect/customer with a smart phone to take immediate action.
Mobile barcodes are a winning combination when used in direct mail because the technology behind them adds an interactive experience for the viewer that enhances the overall user experience. For the mailer, mobile barcodes add accurate metrics that are easily trackable with little or no additional cost.
There are a few things to keep in mind.
If you are directing recipients to a website or survey, make sure the landing page is an optimized mobile site. When printing a QR code, include basic instructions “scan with a QR code reader enabled smartphone.” Whether variable or static, always test your QR codes to make sure they work properly.
Please contact or call West Press. We can design your direct mail piece, generate your mobile barcode, print your personalized or static direct mail pieces and execute your mailing.